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    中国上海国际品牌授权展览会

    [展会时间轴]  发布时间:2021/3/24 10:46:46
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  • 展会时间:2021年10月19~21 展会地点:上海新国际博览中心

    中国上海国际品牌授权展览会


    图片


    中国上海国际品牌授权展览会在上海新国际博览中心举行;展会招商进行中,展位预定、展台搭建可在线提交需求或联系页面右侧业务人员为您安排


    主办单位: 中国玩具和婴童用品协会


    举办周期:一年一届 展览面积:40000平方 展商数量:400家 观众数量:77000人
    中国国际品牌授权展览会(简称:CLE中国授权展)是亚洲规模**大、**具影响力的专业授权贸易展会,由中国玩具和婴童用品协会开始举办,被公认为在中国市场上开展授权业务的**佳商贸平台。今年国内外**具影响力、**热门的IP授权项目1800+集中展示,帮助各行业优秀的制造商、被授权商和零售商的有效对接,通过IP跨界合作提升竞争力。

    展会优势:

    国内外知名授权公司独选

    CLE中国授权展经过多年发展,现已成为一站式对接全球IP的优质商贸平台。国内外众多知名授权企业将CLE作为其在中国市场独选的行业展会,如:环球、美泰、孩之宝、暴雪、Caterpillar、eOne等。

    IP类别多元化,涵盖全品类IP  

    CLE中国授权展展示的IP类别更加多元化,涵盖包括卡通动漫、流行时尚、企业品牌、网络游戏、艺术文化、影视娱乐、运动休闲等全品类授权IP,涉及行业更多,合作范围更广,多行业的被授权商都能在这里找到“心仪之选”。     

    比如博物馆授权专区,将汇集国内外知名博物馆,如:故宫博物院、三山五园、陕西历史博物馆、苏州博物馆、大英博物馆、纽约大都会艺术博物馆等,都将悉数亮相。

    IP定位多维度,适合各种授权方式

    CLE中国授权展,不仅涵盖了众多拥有庞大粉丝群、在产品开发上有丰富经验的经典IP,

    如小黄人、海绵宝宝、变形金刚、小猪佩奇、芭比、超级飞侠等,还汇集了诸多能够展现“国

    潮”魅力,轻易吸引话题性和关注度的国产原创IP,如熊出没、葫芦娃、吾皇万睡、同道

    大叔等;同时,今年的展会还吸引了**火爆的潮流IP参展,如泡泡玛特、52TOYS、TOKIDOKI、

    新世相、摩登天空等。这些定位多维度的IP,让被授权商在合作方式上有更多选择空间,

    也拥有更多拓展粉丝群体和增强品牌影响力的机会。

    多行业被授权商洽谈授权业务首选

    CLE中国授权展可满足玩具游艺、服装配饰、食品饮料、礼品纪念品、文具办公、婴童用品、电子数码、图书出版、健康美容、软件游戏、家居家纺、音乐音像、运动户外等不同行业企业,以及文旅,以及美陈策展、商业地产、餐饮、公园游乐园、演出演艺、教育等不同行业机构合作需求!展会现场提供"一对一"洽谈咨询服务,助力企业**时间寻找到合适的授权项目,领先一步抢占品牌授权商机。

    目前,CLE中国授权展商品授权类预登记观众比去年同期增长35%,包括阿迪达斯、耐克、美特斯·邦威、森马、小猪班纳等服装行业企业;蒙牛、伊利、美赞臣、旺旺、亿智等食品饮料行业企业;真彩、晨光、得力、启路等文具行业企业均已预登记。同时,预登记观众还覆盖主题空间和实景娱乐领域,包括保利、碧桂园、万科、龙湖、雅居乐等文旅地产,万达、百盛、利群、王府井等商场购物中心等。此外,还有icon、酷乐潮玩、名创优品、屈臣氏、全家、罗森等潮流便利店。

    现场论坛活动精彩纷呈

    CLE中国授权展中国授权展同期还会举办论坛活动,包含中国品牌授权高峰论坛、中国品牌授权精英学院培训及CLE授权大奖评奖等,聚焦授权领域的新趋势、新玩法、新模式,探讨授权行业广泛关注的热门话题,助力被授权品牌方了解授权业务,推动中国授权业发展。

    展品范围

    品牌授权: CLE中国授权展上IP种类众多,包括卡通动漫、文化艺术、影视娱乐、名人明星、生活方式、企业品牌、体育运动、非盈利机构、网络游戏、网文图书等所有IP品类。


    Sponsored by: China Toy and Baby Products Association


    Cycle: Annual Exhibition Area: 40,000 square exhibitors Number: 400 Number of visitors: 77,000 people

    China International Brand Licensing Exhibition (CLE China Licensing Exhibition) is Asia's largest and most influential professional licensing trade fair, started by the China Toy and Baby Products Association, is recognized as the best business platform for licensing business in the Chinese market. This year at home and abroad the most influential and popular IP licensing projects 1800 plus centralized display, to help the industry's outstanding manufacturers, licensees and retailers effective docking, through IP cross-border cooperation to enhance competitiveness.


    Show benefits:


    Well-known authorized companies at home and abroad


    CLE China Licensing Exhibition after many years of development, has become a one-stop docking global IP high-quality business platform. Many well-known licensing companies at home and abroad will be CLE as their unique industry exhibition in the Chinese market, such as: Global, Mattel, Hasbro, Blizzard, Caterpillar, eOne and so on.


    IP categories are diversified to cover all ip categories  


    CLE China Licensing Exhibition shows more diversified IP categories, including cartoon animation, fashion, corporate brands, online games, art and culture, film and television entertainment, sports and leisure and other full category of licensed IP, involving more industries, a wider range of cooperation, multi-industry licensees can find here "the choice of choice."     


    For example, the museum authorized special area, will bring together well-known museums at home and abroad, such as: The Palace Museum, Sanshan Five Gardens, Shaanxi History Museum, Suzhou Museum, British Museum, New York Metropolitan Museum of Art, etc., will be on display.


    IP positioning is multi-dimensional and suitable for a variety of licensing methods


    CLE China Licensing Exhibition, not only covers a large fan base, in product development has extensive experience in the classic IP,


    Such as little yellow man, SpongeBob SquarePants, Transformers, pig peppa Pig, Barbie, super flying man, etc. , but also brought together a lot of can show the "country."


    Tide"s charm, easily attract topic and attention to the original domestic IP, such as bear innation, Huluwa, my emperor sleep, the same way


    Uncle, etc., at the same time, this year's exhibition also attracted the hottest trend IP exhibitors, such as Bubble Mart, 52TOYS, TOKIDOKI,


    New world phase, modern sky, etc. These position multi-dimensional IPs give licensees more room to choose how to work together.


    There are also more opportunities to expand your fan base and increase your brand's reach.


    Multi-industry authorized business to negotiate the first choice of authorized business


    CLE China Licensed Exhibition can meet the needs of different industry organizations such as toy entertainment, clothing accessories, food and beverage, gift souvenirs, stationery office, baby products, electronic digital, book publishing, health and beauty, software games, home textile, music audio-visual, sports outdoor and other industries, as well as cultural tourism, as well as Mei Chen curators, commercial real estate, catering, park amusement park, performance performance, education and other different industry organizations! Exhibition site to provide "one-to-one" negotiation consulting services, to help enterprises to find the first time the right authorized projects, one step ahead of the brand licensing business opportunities.


    At present, CLE China authorized exhibition commodity licensing pre-registered audience increased by 35% year-on-year, including Adidas, Nike, Mattes Bonway, Senma, piggy Baner and other clothing industry enterprises; At the same time, the pre-registered audience also covers the theme of space and real-life entertainment, including Poly, Guiyuan, Vanke, Longhu, Yaqule and other cultural and tourism real estate, Wanda, Baisheng, Liqun, Wangfujing and other shopping malls. In addition, there are icon, cool fun, famous products, Watson, the whole family, Rosen and other trend convenience stores.


    Live forum activities are exciting


    CLE China Licensing Exhibition China Licensing Exhibition will also hold forum activities at the same time, including the China Brand Licensing Summit Forum, China Brand Licensing Elite College Training and CLE Licensing Awards, focusing on new trends in the field of licensing, new play, new models, explore the licensing industry widely concerned hot topics, to help authorized brands understand the licensing business, promote the development of China's licensing industry.


    The scope of the exhibits

    Brand licensing: CLE China licensing exhibition IP variety, including cartoon animation, culture and art, film and television entertainment, celebrity stars, lifestyle, corporate brands, sports, non-profit organizations, online games, online books and other IP categories.

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    信息来源:会展号 浏览:57807次
    信息标签:上海品牌授权展
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